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CREATOR PLAYBOOK

Uploading &
managing your
content.

A working guide to setting up your profile, preparing your imagery, video and music, planning what to publish, and building workouts and programmes inside the Wellcast Creator Portal.

Explore the playbook
FOR
Founding trainers
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01 · GOING LIVE ON WELLCAST

Get your profile ready to launch.

To ensure users have a great first experience, trainer profiles are only made visible in the app once a minimum amount of content has been added. We recommend preparing your imagery and first workouts before setting up your profile so you can launch with a strong content library from day one.

BEFORE YOU'RE VISIBLE, COMPLETE:

  • Trainer profile
  • Profile photo (avatar)
  • Banner image
  • Required profile information
  • At least 3 published workouts

BEFORE YOU START, PREPARE:

  • Your profile image and banner image
  • Your workout thumbnails
  • Videos exported using recommended settings
  • Clear naming conventions from the beginning
  • Workouts uploaded before building programmes
WELLCAST STUDIO · TRAINER PROFILE SETUP
WELLCAST STUDIO · TRAINER PROFILE SETUP
02 · PROFILE PHOTO & BANNER

Your profile is your identity.

Your avatar appears throughout the platform; your banner sits at the top of your profile page. Keeping both - plus your colours and thumbnails - visually consistent helps users recognise your content at a glance.

Profile photo (avatar)

FILE TYPE
JPG, JPEG or PNG
SIZE
1200 × 1200 px
SHAPE
Square
MAX SIZE
3 MB
  • Use a high-quality image, face clearly visible
  • Bright, clean lighting; avoid blurry screenshots
  • Keep backgrounds simple and uncluttered
  • Keep important banner detail towards the centre

Banner image

FILE TYPE
JPG, JPEG or PNG
SIZE
2400 × 900 px
ORIENTATION
Landscape
MAX SIZE
8 MB
  • Avoid placing text within the banner image
  • Ensure banner complements your avatar and thumbnails
EXAMPLE · AVATAR AND BANNER IN PLACE ON A TRAINER PROFILE
EXAMPLE · AVATAR AND BANNER IN PLACE ON A TRAINER PROFILE
03 · BRAND COLOURS & THUMBNAILS

Make your content instantly recognisable.

Workout thumbnails

FILE TYPE
JPG, JPEG or PNG
RECOMMENDED SIZE
1920 × 1080 px
MINIMUM SIZE
1280 × 720 px
ASPECT RATIO
16:9
MAX SIZE
5 MB

DO

  • Keep important detail centred
  • Leave space for overlays and titles
  • Use professional workout photography

AVOID

  • Faces close to image edges, text inside thumbnails
  • Video stills - often blurry or soft
  • Inconsistent visual styles across a series
EXAMPLE · STRONG VS. WEAK THUMBNAIL
EXAMPLE · STRONG VS. WEAK THUMBNAIL
04 · VIDEO SETTINGS

Export your videos correctly.

These settings help ensure faster uploads, smoother playback and better streaming performance for everyone.

Full-length workouts

FORMAT / CODEC
MP4, H.264
RESOLUTION
1080p
FRAME RATE
30/60fps
ORIENTATION
Landscape
REC. SIZE
250 MB – ~1 GB
MAX UPLOAD
2 GB

Shorts & short-form

FORMAT / CODEC
MP4, H.264
RESOLUTION
1080×1920 (9:16)
LENGTH
15–90 sec
MAX SIZE
250 MB

PLEASE AVOID

  • 4K exports, raw/uncompressed files, excessively large uploads

COMPRESSION TOOLS

  • HandBrake - Fast 1080p30, RF 22
  • Shutter Encoder - H.264, CQ 22
05 · WHAT TO UPLOAD · EXISTING CONTENT

Bring your best work with you.

If you already have a library, launching on Wellcast is a curation exercise rather than a filming one. We recommend arriving with around 30 workouts and at least one programme built from them - enough range for users to understand how you train, and enough structure for them to commit to a journey.

30WORKOUTS TO LAUNCH WITH
60 minMAXIMUM LENGTH OF ANY ONE WORKOUT
1+PROGRAMME BUILT FROM THOSE WORKOUTS
RECOMMENDED VOLUME
Up to 30 workouts
DURATION MIX
A spread across 10, 15, 20, 30 and 45 minutes
MAXIMUM LENGTH
60 minutes per workout
PROGRAMMES
At least one, built from the workouts you upload

CHOOSING WHAT TO UPLOAD

  • Lead with your most recent and highest-quality work - this is your shop window
  • Sessions that have performed well elsewhere are a safe first impression
  • Use this as a chance to give strong content a second life where it didn't find the audience it deserved
  • Leave out anything dated, low-resolution or off-brand

BUILD A RANGE

  • Vary the length so there's something for a busy weekday and something for a Sunday
  • Your range is what communicates your training style, your expertise and your approach
  • Cover the formats you're known for rather than every format that exists
  • Nothing over 60 minutes - that's the upload limit on Wellcast
06 · WHAT TO UPLOAD · FILMING FROM SCRATCH

Building your library from scratch.

The destination is the same - around 30 workouts and at least one programme - but the route is a production plan rather than a curation exercise. Remember you only need three published workouts to become visible, so you can go live early and build towards 30.

YOUR SPACE AND SET-UP

  • Pick a location where you control both the light and the sound
  • Light from the front - avoid windows or bright sources behind you
  • Make the set-up repeatable: same camera position, same framing, same marks on the floor
  • Photograph the space and settings so you can rebuild it next time
  • Keep wardrobe and background consistent across a series

BEING ON CAMERA

  • Your first few takes are the pancakes you throw away - expect it, and film them anyway
  • Talk to one person, not an audience
  • Name the move, give the cue, then count - in that order
  • Review one take early, adjust once, then keep rolling. Don't watch back every take
  • You will get the hang of it; the fifth session is always easier than the first

BEFORE EACH SHOOT DAY

  • Run sheet written: every workout, in order
  • Batteries charged, cards cleared, storage backed up
  • Record a short test clip and check sound before committing
  • Wardrobe changes ready to signal a new session
  • Thumbnail stills shot on the same day, in the same light
07 · MUSIC & RIGHTS

Clear your music before you film.

You are responsible for securing every right to the music in your content - including the right to distribute it on a third-party app like Wellcast. This sits in your contract, so treat the guidance below as a practical heads-up rather than the full terms.

IF YOU'RE FILMING NEW CONTENT

  • Film with your voice only - no music playing in the room
  • Keep a high-resolution master with your audio saved separately
  • Music can be layered on later if you have the rights; it can't be stripped out afterwards
  • Mind background music from a gym sound system or a neighbouring space

IF YOU HAVE EXISTING CONTENT

  • Check what your licence actually covers before uploading
  • Look for third-party app or platform distribution rights specifically
  • Where you can't confirm it, re-export voice-only or leave that workout out
  • Not sure? Ask us at mitra@wellcast.life before you publish
08 · UPLOADING WORKOUTS

From upload to publish.

When uploading a workout you'll upload your video and thumbnail, add a title and description, then select tags, categories, fitness level, focus area and equipment. All required fields must be completed before publishing - you can save drafts and preview at any point.

GOOD TITLE EXAMPLES

  • Lower Body Strength 01
  • HIIT Cardio 03
  • Morning Mobility – Hips & Spine
  • Pilates Flow – Beginner

AVOID

  • Workout 1
  • Untitled
  • Full Body
  • Generic repeated titles
  • "Week 1", "Day 3" or other programme-only labels - every title needs to stand alone outside a programme too
WELLCAST STUDIO · UPLOAD WORKOUT SCREEN
WELLCAST STUDIO · UPLOAD WORKOUT SCREEN
09 · ORGANISATION & PUBLISHING

Keep your library easy to navigate.

CONTENT ORGANISATION

  • Consistent naming conventions
  • Group similar workouts into series
  • Number workouts where appropriate
  • Keep thumbnails visually consistent

BEFORE PUBLISHING, REVIEW

  • Thumbnail appearance & image crops
  • Title, description, tags
  • Overall presentation
WELLCAST STUDIO · DRAFT, PREVIEW AND PUBLISH STATES
WELLCAST STUDIO · DRAFT, PREVIEW AND PUBLISH STATES
10 · CREATING PROGRAMMES

Turn workouts into a journey.

Programmes let you organise workouts into structured training journeys. Within the programme builder, you can create weeks, search existing workouts, drag them into weeks, and organise progression with clear titles and descriptions.

BEST PRACTICES

  • Keep programme names clear
  • Maintain consistent branding
  • Ensure progression is logical
  • Consider the overall user journey
WELLCAST STUDIO · PROGRAMME BUILDER
WELLCAST STUDIO · PROGRAMME BUILDER
11 · FILMING TIPS & CHECKLIST

Ready to hit publish.

FILMING

  • Landscape orientation
  • Movements stay fully visible
  • Stable framing, good lighting

AUDIO

  • Use a microphone where possible
  • Minimise background noise
  • Keep instructions clear

ENVIRONMENT

  • Keep spaces visually clean
  • Avoid distracting backgrounds

UPLOAD CHECKLIST

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